The Top 25 Lingerie Brands for Her Ultimate Comfort and Style by Lisa
Choosing the perfect lingerie for her, whether it’s for Valentine’s Day, an anniversary, or just because, is a thoughtful and intimate gift that never goes out of style. It’s a present that not only makes her feel cherished but also desired. Whether it’s a matching bra and thong set or a complete suspender and waspie ensemble, the thrill is mutual.
However, selecting the right lingerie can be a daunting task, and it’s a question we often get asked. So, where should you begin? Emily Bendell, the founder and CEO of our beloved lingerie brand Bluebella, shares her insights: “The essence of exquisite lingerie is to make the wearer feel beautiful and confident.” To achieve this, you need to be aware of a few things: her underwear sizes, her lingerie preferences, and the brands that are worth investing in.
We’ve curated a list of our favourite lingerie brands, handpicked by the women on our team who have worn them and the men who have gifted them to their partners for special occasions. But before you embark on your shopping spree, here are some things you should know.
**JUMP TO: **The list | Know her bra size | Buy for her, not you | Consider the best bra style for her shape | Consider colour | There’s more to lingerie than bras and briefs
How to Choose the Perfect Lingerie for Her: Top Tips
Know her bra size
It may seem like a no-brainer, but the first rule of buying lingerie for women is knowing her bra size (both band and cup size) and underwear size. Never attempt to guess. As Emily points out, “A poorly fitting set will simply not be worn.” While her underwear size may align with her jeans or workout leggings size, finding the right bra size can be a bit more complex.
If you’re unsure, the best approach is to sneak a peek into her lingerie drawer and note the size she usually wears. If you’re faced with “regular” dress sizes (12, 14, 16 or M, L, XL etc.) instead of the typical 34B-type sizes, don’t worry. Just choose the size she usually wears in tops.
And don’t fret if the lingerie brand uses unconventional sizes (like 1, 2, 3, and 4). As long as you know her bra and dress sizes, a store assistant or sizing chart can guide you.
Buy for her, not you
Once you’ve figured out her size, it’s time to think about the style. We’ll delve into the specifics of bra styles later, but in general, you should aim to buy something that she’ll feel fantastic in. “No one wants to receive a gift that doesn’t reflect their personal style. It suggests the giver doesn’t know the recipient well, or is thinking more about themselves than the recipient,” Emily advises.